We all know that customer satisfaction is the gold standard in retail. No two ways about it. Of course one can come up with other metrics like profit margin on sales, return on investment, etc. But these are the universal economic metrics used by businesses in general. They tell you nothing about a retail business in particular or its long-term prospects.
Remember that even a successful con-man can turn a large profit on a scam. But that doesn’t mean he has a long-term business model. Only customer satisfaction can tell you how well a retail business will do in the long run.
So how does our favourite little magnetic products store when it comes to customer comments on an independent review site like www.reviews.com? As Cilla Back used to say when she followed up on those Blind Date holidays: let’s take a look.
I received my Magnetic Bracelet this week. After adjusting the link, I put it on. I have worn it for 3 Days now. It is raining and cold at the moment and I have no Back Pain and Hip Pain. I would normally be taking Anti Flams and Pain Killers every day and more on Rainy Days. I have not taken 1 of these Tablets since putting my Bracelet on as to my surprise I have not needed to.
Those were the comments of a lady called Susanne. Another verified customer (Brian) wrote in to say:
I have only had this wrist band on for a week. But it seems to be helping with my aching shoulder.
What is interesting is that both of these customers write about the benefits of their magnetic bracelets in terms of the affect on their health, or at least the pain relief following their wearing of these magnetic bracelets. The same views were expressed succinctly by Robin:
I don’t how this works, but it does.
The bracelet works for me, wrist pain has almost completely gone. The delivery service was very good, I ordered it at 14:00 hrs. and I received it next day. Wow.
While verified customer John was similarly impressed by the palliative effects, despite the skepticism he was subjected to by others:
Pain in my elbow went within 24 hrs, great product I was always critical when people recommended them. But I have found it most beneficial .
No less enthusiastic was Keith who wrote:
The old lad is more than happy with the bracelet which replaces the one he lost. He swears by them.
Others, like Paul below, have written in to praise the company for its overall customer service:
We have used Adva Trading on four occasions over the years and always find their products excellent value, good looking and effective in their use. Delivery is prompt and they are safely packed. The introduction of the link tool is an added bonus for the customer. Have recommended to friends and will continue to do so.
And as happy customer Janet wrote, in similar vein:
Ordered a titanium magnetic bracelet to buy as a Christmas gift. Fantastic service! Website easy to use. Email confirmation detailed and informative. Follow-up email received next day to say order dispatched and bracelet arrived later that day. Mail order service doesn’t get better than that!
So happy customers then and kudos to Magnetic Products Store for making them so.
But remember, a business must never rest on its laurels, especially a retailer and even more so an online retailer that must overcome an initial trust barrier from its potential clientele to get them to buy in he first place.
So in well done Magnetic Products Store and in the words of Ali G:
There is a joke that unicorns became extinct because Noah forgot to take them aboard the Ark. An alternative version goes that he looked for them, but couldn’t find any before the flood began. Either way, it is truth universally acknowledged that the unicorn is now extinct.
Well there are some skeptics who say that they never existed in the first place. But the question is: do we really know? One thing is for sure and that is that if unicorns do exist then they sure as heck ain’t domesticated. They are wild! Ferae Naturae! Animals that are naturally dangerous and indeed recognized as such a threat that if your field is invaded by one, you may lawfully chase or drive it off into your neighbour’s land for your own protection and safety. Such is the class of animals to which unicorns belong.
But wait! What if instead of chasing it away into your neighbour’s field, you could tame it? Domesticate it! And make it your own? Maybe, indeed, you could make it a beast of burden – like a regular horse. Or perhaps it is edible, in which case it could become part of a herd of livestock. Alternatively, perhaps its powerful horn and wild nature could be used to your advantage as, say, a guard animal to protect your livestock from predators or your home from intruders?
Or maybe it could simply be a companion animal – a pet, like a dog or cat or goldfish.
But for anything of these things to be possible, first you have to tame it. And that is where help is needed. Because there are no instruction manuals or reference books on how to tame a unicorn. Maybe that’s the result of scientific skepticism of as to whether or not they even exist. Or maybe it’s because no one has ever managed to tame one. Until now…
What do I mean? What I mean is that those smart-ass boffins at Magnetic Products Store have not only managed to tame unicorns. They have even managed to develop a magnetic bracelet that automates the process. The UNICORN Taming, 5 in 1 Elements BLACK Titanium Magnetic Bracelet does exactly what it says on the tin: it tames any unicorns within a furlong of the bracelet – guaranteed.
The beauty of it is that the bracelet doubles as a regular magnetic therapy bracelet. So you’re effectively getting two for the price of one. And after spending all that money at Christmas – as one does – this is probably not just a blessing, but a blessing that for once is NOT in disguise!
Three for one may sound like something out of the Three Musketeers (or was that “all for one and one for all”), but in this case it actually refers to the special offer this Christmas from Magnetic Products Store. The offer is straightforward enough. Buy any three items and get the Copper Matt Tone Super Strength Magnetic Bangle shown on the left absolutely FREE!
When you think about it, that’s a great offer coming in at just the right time. Because Christmas is a time of year when you buy presents. Right? And Christmas is also at cold time of year when people who suffer from arthritis feel it worse. Again, true? And of course it’s also in the dead of winter – pretty close to the Winter Solstice, when it gets day earlier and the days are shorter. So people are looking for a little brightness. Hence the bright winter lights in the centres of big cities in the northern hemisphere. And of course what could be brighter than the gold colour and gemstones of magnetic bracelets? Yes? Obviously.
So you could say that magnetic bracelets are themselves a bit of a triple offer. They offer relief from arthritic pain. They brightness on the dark and cloudy days and gloomy evenings. And on top of all that, they make excellent gifts offering tremendous value for money.
It has long been common knowledge that cold weather brings on arthritic pains – or at least increases them. But orthodox medicine always seems to think that it is competent to challenge first-hand knowledge and dismiss popularly held beliefs as “old wives tales” – even if they are rooted in human experience. A good example of this can be found in an article in the Mail Online a few years ago quoted a certain professor of musculoskeletal medicine at the University of Leeds who goes by the name of Philip Conaghan. He claimed that:
Scientific trials have failed to prove this. There is no evidence to show weather or climate has any effect on arthritis. OA occurs all over the world, in all types of climates.’
Now, whatever “scientific trials” may have “proved”, some of you may have noticed a flaw in the learned professor’s logic – at least in the way in which he presents his case. Because the issue is not whether or not osteoarthritis occurs in all types of climate, but rather whether it occurs with the same incidence in all climates.
And that is precisely the question that the Mail online article does not go into. So we must look elsewhere for an answer.
One good place to start might be this article on the website of the Arthritis Foundation:
Changes in temperature or barometric pressure, a measure that refers to the weight of the surrounding air, trigger joint pain, though researchers aren’t entirely sure why. In 2007, researchers at Tufts University in Boston reported that every 10-degree drop in temperature corresponded with an incremental increase in arthritis pain. Increasing barometric pressure was also a pain trigger in the Tufts study.
The article goes on to say:
In fact, studies in cadavers have found that barometric pressure affects pressure inside the joints. In one experiment, when pressure in the hip joints was equated with atmospheric pressure, it threw the ball of the hip joint about one-third of an inch off track.
This is quite strong evidence, coming – as it does – from the Arthritis Foundation. But the question is, if you suffer from arthritis, what can you do about it?
Magnetic therapy has been the subject of ongoing controversy. But the one area where conventional medicine appears to be ready to acknowledge – albeit grudgingly – that it works, is in providing pain relief for sufferers of osteoarthritis.
Indeed, a Randomised controlled trial of magnetic bracelets for relieving pain in osteoarthritis of the hip and knee, published by the British Medical Journal, states that:
We found evidence of a beneficial effect of magnetic wrist bracelets on the pain of osteoarthritis of the hip and knee. Self reported unblinding to treatment group did not substantially affect the results.
This is even stronger evidence than the Arthritis Foundation website. A peer-reviewed article in the BMJ is certainly not to be sneezed at, Furthermore, the study is extremely detailed and thorough, taking into account “blinding removal” – testing if the magnets are real or not. It clearly rules out the placebo effect.
Of particular interest is that it goes on to say that the treatment works better with stronger magnets.
Finally, the article notes that magnetic bracelets are cost-effective because they can be used in conjunction with other treatments and because the bracelets are a one-off purchase:
the effects seem additive to those of the participants’ usual treatment. The (one off) cost of bracelets (around £30-£50 ($58-$96, €43-€92)), compares well with that of analgesics (paracetamol £20 a year, newer non-steroidal anti-inflammatories £250 a year).
This would seem to pretty much wrap up the case. For someone suffering from osteoarthritis, it’s a no-brainer.
Remember that line in The Godfather 3, when Al Pacino says: “Just when I thought I was out, they pull me back in? Well, I sometimes feel like the opposite. Just when I feel I’m back in the swing of blogging, something happens to slow me down. So now I am back after more than a month. Apologies to you all.
So what am I back here to talk about? The answer is sport. As you know, we are less than two weeks from the 2016 Summer Olympics in good old Rio, the land that gave us those gorgeous babes who always seem to win the beach volleyball. Four years ago, we hosted the Olympics here and the government imposed the most draconian laws against anyone using the Olympic games to promote their wares unless they had paid a king’s ransom to the games’ organizers. This was particularly offensive considering that British taxpayers and London ratepayers had effectively funded the games.
You couldn’t use terms like Games, Two thousand and twelve, 2012 or twenty twelve in conjunction with words like Gold, Silver, Bronze, London, medals, sponsor or summer. The laws (in Britain) are not quite so tight this time around, as it is no longer our gig to sell to the highest bidder. But it is worth remembering that there is one pitfall that still lingers: sports injury. Round about Olympic time, mums and dads (especially dads) start thinking they’re the next Usain Bolt of Mo Farrah, and if they don’t manage to knock people down in the high street, they frequently manage at least to sprain an ankle or do their wrist a mischief.
Magnetic bracelets and wristbands (and also wraps) were made for people like this. But some people prefer their challenges to be between their ears rather than in their muscles. That is, they prefer mental games and intellectual competition to the eternal quest to be Faster, Higher and Stronger. They would rather be Smarter, Sharper and Cleverer. For these people we have games of the mind like Chess, Go, Bridge, Scrabble, Sudoku etc. But even if you’re more of a Pokemon and Grand Theft Auto sort of a person, you might be interested in taking this survey on your game-playing habits – or maybe check out this new game being developed, and it’s associated page on Facebook.
It’s been a while since I’ve been here and there’s a lot to catch up on. First of all, I want to reassure readers that the result of the European referendum, football hooliganism in France and the shootings in California will not affect the availability of magnetic bracelets. This might sound like levity, but I am really making a point here. And the point here is that life goes on, despite the best efforts of some people to make it complex or miserable or even to end it completely. For us normal people the daily grind of living and working goes on. And that means also the mild ailments that go with it, such as aches and pains, arthritis, repetitive strain injury etc.
And that means there is still a need for magnetic bracelets and other magnetic jewellery.
I have been banging on recently about the unavailability of magnetic bracelets on the high street or in shopping malls. Magnetic jewellery is a huge international market. But the sales seem to be confined, almost universally, to the internet. This doesn’t show any sign of changing – at least not anytime soon. But I wonder if that could be because of the economics of the industry. The market is large, but still hasn’t yet attained that critical mass to be viable in the high street.
After all, high street viability depends not just on the overall size of the market but also on the market density. You need a lot of customers in one place to justify the financial expense of establishing a high street presence. The threshold is lower for internet retailing. Of course, there is probably room for at least one high street vendor of magnetic bracelets. But it is unlikely that multiple vendors or prince competition could survive out there in high-street land.
Having said all that, if it does happen and only one competitor can survive then my money is on Magnetic Products Store. They have the kudos and status to survive. Not to mention the high quality of magnetic bracelets that the high street demands.
After all, when it comes to the high street, it’s not about the money, it’s also about the prestige, the kudos, the gravitas, the dignity and the reputation.
And MPS is second to none.
You may have noticed that magnetic bracelets – like their non-magnetic counterparts – come in various sizes. This is not a problem when you buy in person. You try before you buy, to make sure you get the right size. But what about when you buy online?
Then of course, it is a different story. Despite all the advice about carefully measuring your wrist, it is still possible to get it wrong. Magnetic Products Store helpfully provides a solution to this problem in the form of a resizing tool supplied to the customer with every links bracelet.
Of course some bracelets don’t need to be resized – like MPS’s wonderful range of bangles, expanding bracelets and silicone sports bracelets, like the ones below.
One of the best forms of non-invasive treatment for sports injuries is magnetic bracelets. Golfers, snooker players, swimmers and tennis players can all suffer from repetitive strain injuries. These are injuries that occur not as a result of a single incident but the constant and incessant strain on the wrist, elbow, back, shoulder, neck, knee or ankle.
These injuries can occur in anyone who does sport – amateur or professional. Professionals are even more prone to these injuries because they play more often. But they have the advantage of a whole coterie of doctors and physiotherapists to deal with these injuries when they occur.
Not so for amateurs. They may have access to these via the National Health Service, or through private medical insurance, but they may have to go on a waiting list for some time. They certainly won’t get the instant access to care that highly-paid professionals get.
This is where Magnetic Products Store comes in. They have a whole section of their website dedicated to wristbands, bracelets and wraps for sportsmen and sportswomen.
One of the most popular is the silicone Super Prime™ by IonTopia™ available in black, blue, purple and dunes.
The wristband is water-resistant, hypo-allergenic (the magnets are embedded in the silicone and have no contact with the skin) and effectively snap-proof. The band has no catch. It stretches to put on and then contracts into place around the wrist. It also comes with a Luxury Gift Pouch.
MPS has many other sports bracelets that are well worth checking out.
First of all, just to let you know, the winter giveaway is over and was a great success, with 83 entries. The winner has been notified.
Secondly, St. Valentine’s Day. It’s in four days time. And in honour of the day, Magnetic Products Store is doing a special promotion. But hurry up if you want to allow enough time for the item(s) you order to reach you.
No doubt there are those among you who would like to know why we celebrate Valentine as the “patron saint of lovers.” The question is, which of the fourteen saint Valentines are we talking about? In fact only three of them are celebrated on the 14th of February. By the way, on a purely pedantic note, this year St. Valentine’s day is also the 50th anniversary of Australia going over to decimal currency!
But I digress. Getting back to our pantheon of Saint Valentines, you’re probably wondering which was the romantic? The answer is that, as far as we can tell, none of them were. They were all Christian martyrs. So how did the name come to be associated with romantic love? I can only speculate here, but several factors may have contributed to it. chief amongst them is the Christian tradition that treats marriage as a sacrament symbolizing God’s unconditional love for humanity. Secondly, there were tales about early Christians performing secret marriage ceremonies for low-ranking soldiers who were allegedly not allowed to marry in pagan Rome. And some of these were attributed to this St. Valentine. But these tales have little if any basis in history. Because Roman soldiers most certainly were allowed to marry, regardless of rank.
It is quite possible that the actual association of St. Valentine with romance was due to Chaucer who wrote a poem in which he suggested that Valentine’s day was the date on which birds chose their mate. It’s unlikely that birds actually do start their mating season that early. But the mere fact that such a distinguished writer as Chaucer suggested it, planted the idea in people’s minds and as the reporter says at the end of The man who shot Liberty Valance: “When the legend becomes fact, print the legend.” Thus, St. Valentine’s Day came to be associated with lovers and romance, in England at least.
But because England – and it’s great language – came to lead the civilized world, the association of Saint Valentine with romance spread throughout the world. But by the late eighteenth century young men routinely sent handwritten cards to their paramours expressing their eternal devotion. And with the advent of modern technology, those cards then came to be printed, serving a mass market. To this was added the giving of gifts such as flowers, confectionery and jewellery.
And, of course, candle-lit dinners are popular.
But not everyone can afford gold and diamonds. But then again you don’t have to. The special promotion at MPS offers a massive range of magnetic bracelets, including copper bangles, stainless steel and glittering Swarovski.
Those nice folks at Magnetic Products Store – the largest online retailer of magnetic bracelets in Europe and the second largest in the world – are giving away a magnetic bracelet as part of the great giveaway season. They are launching this season with this late winter giveaway, designed to capture the spirit of the post-Christmas period by offering some late winter cheer during this inglorious interregnum between the recent festivities of Xmas and New Year and the forthcoming Spring thaw and the great warming up that we all hope will follow on, not a minute too soon.
Naturally, not everyone will be a winner. Like every other lottery and raffle, there will be many who cast their bread upon the waters, but only one who takes home the prize. But this is as it ever as. The difference is that there is no entry fee, no financial ante to be put up, no stake money to be put down on the line. No, indeed! All you have to do is enter. You can do so here if you are using a desktop or laptop and here if you are using a tablet, smartphone or other mobile device.
The draw will be made on Saturday the 6th of February, so there are only a few more days. But it only takes a few seconds to enter, so there’s no excuse not to.
If you want to know what the prizes are, they are a European titanium magnetic bracelet (if the winner is a man) or a Venus Hearts bracelet (if the winner is a woman). Of course, the winner can in fact choose either. After all, the more progressive among us don’t believe in gender stereotyping. And in any case, the winner might want it as a present for someone else.
This will surely not be the last giveaway that MPS do. And aside from giveaways, they will almost certainly be doing some great promotions for St Valentine’s Day.
So in addition to entering the giveaway you might like to check out what they have to offer. Apart from bracelets, they have necklaces, energy pendants, anklets and even things for dogs. Not that your dog needs a gift for Valentine’s Day! So go on Love birds… check out what’s waiting for you there. We know you won’t be disappointed.