It’s been a while since I’ve been here and there’s a lot to catch up on. First of all, I want to reassure readers that the result of the European referendum, football hooliganism in France and the shootings in California will not affect the availability of magnetic bracelets. This might sound like levity, but I am really making a point here. And the point here is that life goes on, despite the best efforts of some people to make it complex or miserable or even to end it completely. For us normal people the daily grind of living and working goes on. And that means also the mild ailments that go with it, such as aches and pains, arthritis, repetitive strain injury etc.
And that means there is still a need for magnetic bracelets and other magnetic jewellery.
I have been banging on recently about the unavailability of magnetic bracelets on the high street or in shopping malls. Magnetic jewellery is a huge international market. But the sales seem to be confined, almost universally, to the internet. This doesn’t show any sign of changing – at least not anytime soon. But I wonder if that could be because of the economics of the industry. The market is large, but still hasn’t yet attained that critical mass to be viable in the high street.
After all, high street viability depends not just on the overall size of the market but also on the market density. You need a lot of customers in one place to justify the financial expense of establishing a high street presence. The threshold is lower for internet retailing. Of course, there is probably room for at least one high street vendor of magnetic bracelets. But it is unlikely that multiple vendors or prince competition could survive out there in high-street land.
Having said all that, if it does happen and only one competitor can survive then my money is on Magnetic Products Store. They have the kudos and status to survive. Not to mention the high quality of magnetic bracelets that the high street demands.
After all, when it comes to the high street, it’s not about the money, it’s also about the prestige, the kudos, the gravitas, the dignity and the reputation.
And MPS is second to none.