We all know that customer satisfaction is the gold standard in retail. No two ways about it. Of course one can come up with other metrics like profit margin on sales, return on investment, etc. But these are the universal economic metrics used by businesses in general. They tell you nothing about a retail business in particular or its long-term prospects.
Remember that even a successful con-man can turn a large profit on a scam. But that doesn’t mean he has a long-term business model. Only customer satisfaction can tell you how well a retail business will do in the long run.
So how does our favourite little magnetic products store when it comes to customer comments on an independent review site like www.reviews.com? As Cilla Back used to say when she followed up on those Blind Date holidays: let’s take a look.
I received my Magnetic Bracelet this week. After adjusting the link, I put it on. I have worn it for 3 Days now. It is raining and cold at the moment and I have no Back Pain and Hip Pain. I would normally be taking Anti Flams and Pain Killers every day and more on Rainy Days. I have not taken 1 of these Tablets since putting my Bracelet on as to my surprise I have not needed to.
Those were the comments of a lady called Susanne. Another verified customer (Brian) wrote in to say:
I have only had this wrist band on for a week. But it seems to be helping with my aching shoulder.
What is interesting is that both of these customers write about the benefits of their magnetic bracelets in terms of the affect on their health, or at least the pain relief following their wearing of these magnetic bracelets. The same views were expressed succinctly by Robin:
I don’t how this works, but it does.
The bracelet works for me, wrist pain has almost completely gone. The delivery service was very good, I ordered it at 14:00 hrs. and I received it next day. Wow.
While verified customer John was similarly impressed by the palliative effects, despite the skepticism he was subjected to by others:
Pain in my elbow went within 24 hrs, great product I was always critical when people recommended them. But I have found it most beneficial .
No less enthusiastic was Keith who wrote:
The old lad is more than happy with the bracelet which replaces the one he lost. He swears by them.
Others, like Paul below, have written in to praise the company for its overall customer service:
We have used Adva Trading on four occasions over the years and always find their products excellent value, good looking and effective in their use. Delivery is prompt and they are safely packed. The introduction of the link tool is an added bonus for the customer. Have recommended to friends and will continue to do so.
And as happy customer Janet wrote, in similar vein:
Ordered a titanium magnetic bracelet to buy as a Christmas gift. Fantastic service! Website easy to use. Email confirmation detailed and informative. Follow-up email received next day to say order dispatched and bracelet arrived later that day. Mail order service doesn’t get better than that!
So happy customers then and kudos to Magnetic Products Store for making them so.
But remember, a business must never rest on its laurels, especially a retailer and even more so an online retailer that must overcome an initial trust barrier from its potential clientele to get them to buy in he first place.
So in well done Magnetic Products Store and in the words of Ali G: